A good brand is essential to running a better business. It is both the face and personality of a company, and it tells your target market who you are and what kind of business you operate.
We create brands around a number of theories that we believe are vital to creating a successful logo and brand. The logo design should consider shape, colour, tone, line, simplicity and good typography. All of these elements are important to creating an amazing logo. The logo is then complimented by brand elements that will remain consistent throughout the rest of a company’s materials. This may be a supporting graphic, regular use of a particular font or a pattern that is used as a background.