Save Office Energy Campaign
Perth Region NRM plays an important part in maintaining an environmentally sound workplace and/or office. One of the projects that they gave Media Engine was a campaign consisting of a series of posters/adverts that would help inform and influence ways to minimise energy consumption in the office.
The initial objective of the designs is to draw people's attention by using bold imagery that you normally wouldn't see in a typical office or workplace. Each design also uses phrases that play on words. For instance the first design is about switching the lights off at the end of the day. To portray this there is light globe sleeping in bed and a tagline saying "Give it a rest". This saying usually means to quit doing something, in this case quit leaving the lights on at the end of the day, but at the same time it is literally saying give lights a rest. All three designs follow this pattern of quirky play words taglines to help make the message more impactful and interesting to read.