African Arch Branding
African Arch Resources Pty Ltd(AAR) is an Australian incorporated company focused on the acquisition, exploration and development of gold projects in Angola and the Republic of Congo. Our task was to create a brand that represented its target market, yet remaining professional and corporate. The logo design is abstract featuring a stripe graphic that is familiar the native fauna of Africa both in colour and shape. Logo was designed to work on two primary background schemes, one white and the other neutral with a texture.
The brand has since been applied to collateral material, websites and electronic media maintaining the consistency of the brand throughout the entire suite.